What's Happening at cross ratio?

Sherman Zhuo Champions Mental Wellness For Youth In Debut English Single ‘endless shine’, Partners With Geneco In Sensorial Experience ‘here, sunrise x sunset’ campaign

Building on the success of last year’s #MySecretGarden campaign,
Geneco, Singapore’s No. 1 Residential Electricity Retailer, is launching its ‘here, sunrise x sunset’
campaign to continue to #PowerTheChange, highlighting the importance of mental wellness among the Singaporean youth in Singapore this National Day.

As part of the ‘here, sunrise x sunset’ campaign, Sherman Zhuo and Geneco have collectively released a new English single titled ‘endless shine’ on all digital platforms. Written by Zhuo as a letter to himself, ‘endless shine’ portrays his journey of overcoming mental health challenges and societal expectations by finding joy and glimmers of hope in the little things in life.

Singer-Songwriter shazza Signs To Labels Cross Ratio Entertainment And Warner Music Singapore, Announcing New Collaborative Single “Rain In Manhattan” With Umar Sirhan

After several peppy and fast-paced song releases, singer-songwriter shazza hits the brakes and pulls on heartstrings with the release of her newest single “Rain In Manhattan” on 24th May 2024, marking the maiden release of a brand new regional collaborative EP. Joining her with his smooth, buttery vocals on this lovestruck tale is Singaporean singer-songwriter, Umar Sirhan. Marking an exciting new chapter in her career, shazza also officially announced that she would be co-managed by independent label Cross Ratio Entertainment and major label Warner Music Singapore.

shazza shares, “This is a very exciting endeavor for me, and I’m stoked to see where it’s going to lead. I just wanna make good music and art for people to experience and relate to, and I’m grateful for the chance to do it in this context.”

ShiGGa Shay Shares The Stage With Taiwanese Rapper E.SO On The Rap Of China, Releasing Highly Anticipated Collaboration ‘BOH BEH ZAO’ With Music Video

Singapore and Taiwan unite as rappers ShiGGa Shay and E.SO announce the release of their collaboration single ‘BOH BEH ZAO’ on Friday, 8 May 2024! In 2023, ShiGGa Shay was invited by E.SO to star on iQiyi acclaimed programme The Rap Of China as a special guest performer, and the pair performed the song for the first time together. Captivating audiences with their Hokkien rap verses, they received praise for their performance, with MJ116 member Muta commending, ‘It’s the first time seeing a different side to E.SO with this style of Drill rap’. After the show was aired, the performance received rave reviews from fans from all over the world, with some making reaction videos, calling for an official release for the song.

‘BOH BEH ZAO’ is a phrase from the Hokkien dialect, which means that a person or a thing has done very well, so he is leading the way. The two used their local dialect, and together with the British Drill veteran music producer JBMADEIT, GeeMarr and superjdoug, they co-produced the song to express ShiGGa Shay and E.SO's pursuit of excellence.

Cross Ratio Entertainment and Warner Music Singapore Signs Award Winning & Chart Topping Artiste Sherman Zhuo

Since 2023, Singaporean independent music label Cross Ratio Entertainment announced its
global distribution deal with Warner Music Singapore. Both music labels are now announcing in
a joint statement that they will co-manage young emerging artiste Sherman Zhuo, and have
lined up immediate plans to launch upcoming music releases and regional promotion to broaden
his music reach to new fans.

With the regional expertise of both Cross Ratio Entertainment and Warner Music Singapore,
Sherman is set on track to becoming a new beacon in the Mandopop music scene!
Sherman also shared his thoughts on the new milestone journey that he is about to embark on:
‘I am excited to share with everyone about this project that we’ve got going on! I can’t wait to
embark on this new journey and share the works we’ve been working on.’

Ushering The “BLUE-HOO!” Era Out With A Bang!
Shelby Wang Blooms On Stage

An explosive night on Tuesday, 20 February 2024 saw Singaporean singer-songwriter Shelby
Wang celebrate a culmination of 3 years of hard work as she launched her debut album,
“BLUE-HOO!” at TODAY LET’S BE BLUE! Shelby Wang Album Launch Party, organised by
Cross Ratio Entertainment and partnered with venue sponsor The Mermaid.

Shelby performed a collection of tracks from her debut album as well as a selection of older and
unreleased material to the crowd. Fans were also treated to mid-song quips from the songstress,
who shared stories behind the songs while also offering further insight into the 3-year long creation process of the album, at one point even stating that “the setlist [for the show] was hard to pick”.

Physical copies of the album and exclusive merchandise were sold at the launch event, and fans got the chance to interact with Shelby at a meet and greet/autograph session after the show, which gave her the chance to meet both familiar faces and new fans.

James Reid, B.I & DJ FLICT Team Up For Party Anthem ‘Jacuzzi’

Get ready for the ultimate musical combination of fun and good times! Filipino actor-singer James Reid, known for his soulful voice and electrifying performances alongside renowned Korean rapper B.I with his unique style and lyrical prowess have collaborated for the ultimate poolside track ‘Jacuzzi’.

The song represents the dynamic fusion of their distinct talents, blending James' melodious vocals with B.I's signature rap verse with DJ Flict’s production. The single marks the first partnership between music labels Cross Ratio Entertainment and Careless, in a joint regional collaboration aimed towards Asia and beyond.

shazza's First Ever SOLD-OUT Showcase at the Esplanade Theatre

Congratulations to shazza on her first SOLD OUT showcase at the Esplanade Recital Studio!

Held on 2nd September, she marvelled fans with new and unreleased originals, including the much-anticipated 'Right Person, Wrong Time', 'Pity Party', and 'Build A Home', sweeping the audience off with her performance. The showcase was accompanied with a full 11-piece band, along with guest performers Umar Sirhan and Jeyes, elevating the musical experiance.

Photographer: Shafeeq Shariff

Singapore’s First Hijabi Artiste shazza On New York’s Times Square Billboard

Shining bright in New York City’s Times Square, Cross Ratio artiste shazza was featured on a billboard in the Big Apple as part of Spotify’s EQUAL campaign, an initiative launched to highlight women on its platform and to foster equality in the music industry.

Bolstering female musicians with its curated playlists, shazza is the latest Ambassador to represent Singapore and Malaysia. shazza has been making waves in the music industry as one of the most highly anticipated young artists that the island country has to offer.

Rising Thailand Girl Group PRETZELLE Performed their first ever showcase In Singapore on 8 July 2023

Rising Thai girl group PRETZELLE graces Singaporean audiences for the first time ever with a special showcase on 8 July 2023!

Brought by 54 Entertainment and managed by Cross Ratio Entertainment, the all-female vocal group displayed their spectacular vocal prowess and dance skills for an hour-long show held at Ju Entertainment.

Tay Kewei Released new single《我的模樣 in Your eyes》, along with music video filmed in hong kong

‘我的模樣’ speaks up about being able to be your true self in front of the person you loves despite the insecurities and flaws. In the eyes of the person you loves, your insecurities and flaws will vanish away and transform into strength.

Supported by Hong Kong Tourism Board (HKTB), the team shot Kewei’s music video in Hong Kong after five years. Echoing the concept of the song of showing off different aspects of yourself in the song, in the music video, Kewei can be seen in five different styles, in six different scenic locations.

Warner Music Singapore x Cross Ratio Entertainment
Global Partnership

Cross Ratio Entertainment is happy to announce on our official collaboration with Warner Music Singapore on a global partnership!

The deal will also see Warner Music Singapore working closely in partnership with Cross Ratio Entertainment to unlock new opportunities for artists and the business. This includes
collaborating on new releases, catalogues, brand partnerships, synchronisation deals, marketing events, as well as identifying and upstreaming potential artists.

The growth of the Asian market in recent years has proven that Asian music has huge potential for a global audience. With the success of multi-lingual acts and Singapore acting as a regional hub, the labels will employ their mutual strengths in tandem to successfully export artists across Asia and beyond.

ARTBOX 2023 : MUSIC CURATION

After 3 long years, ARTBOX finally made its return from Feb 24 to 26 and March 3 to 5!
Cross Ratio Entertainment is proud to be part of ARTBOX 2023, curating 27 musical artistes for this spectacular event.

Held as an indoor event at Singapore Expo Hall, crowds got to see these exciting performances from local acts such as Tay Kewei, Derrick Hoh, Alfred Sim, Akeem Jahat, Calvert Tay and more!

Also, check out Cross Ratio’s very own container space in our highlights video 👈🤩

Cross Ratio Entertainment Joins Hands With Philippines’ Universal Records

In dedication to strengthening and promoting Southeast Asian music around the globe,  Cross Ratio Entertainment is thrilled to announce an official partnership with Philippines’ label Universal Records. With this deal inked, Cross Ratio Entertainment will effectively introduce Universal Records artists and bridge the gap between artists and audiences in neighbouring countries, bringing them closer to new and existing fans in Southeast Asia.

Marking the first music release upon announcement of the partnership between the two labels are household names Julie Anne San Jose and Gary Valenciano’s latest melodic duet “Di Ka Akin”. 

Derrick Hoh 何維健 《HERE AS I AM 我還是我》Live Concert 2022

Singaporean singer-songwriter Derrick Hoh re-establishes his status as an all-rounded dancer and performer after 8 years, displaying his showmanship and musicianship at 16 July 2022's successful concert 'Here As I Am'. With hits including 'Acceptance', 'Unclassified' and 'Can't Pretend', the 2-hour-long show consisting of fast-paced and slow heart-moving songs invoked the memories of his fans, bringing together fans locally and abroad in support for his music, celebrating a new milestone in Derrick Hoh's career.

Tay kewei & Alfred Sim
re:birth ‘Live’ in concert 2022

On 5 March 2022, Alfred Sim and Tay Kewei embarked on the journey of performing their first joint concert RE:BIRTH – Alfred Sim and Tay Kewei 'Live' in Concert with the support of fans, friends and family.

The highlight of the concert was saved for last. As the show was reaching the end, their sons Momo and Xiao Pian Pian came onto the stage, surprising their parents with flowers and accompanying them for the final song of the night “Momo I Love You”. Standing as a family of four, along with a fifth member hidden in Kewei’s belly, the audience turned into a sea of lights as they waved together with the couple in the most heartwarming moment of the night.

Gentle Bones feat. Julia Wu : 摩登愛情

Following the release of his English single ‘At Least I Had You’ with JJ Lin, Gentle Bones' first Mandarin single of 2022 features a collaboration with Taiwan-based Australian artist Julia Wu, with the track titled '摩登愛情 Modern Romance'.

After almost two years of preparation, the two have incorporated their individually different styles into the music, the juxtaposition between them lending to an irresistibly unique synthesis.

The song revolves around the ambiguous stage of a relationship, describing the passive state of overthinking between two lovers. Through an additive melody, with Gentle Bones' delicate sound and Julia's signature voice, the song brings out a new style of romance ballad.